North America Make Up Palettes Market Bwc20105

North America Make Up Palettes Market Bwc20105

North America Make-Up Palettes Market Size By Packaging Material (Plastic, Metal, Paper and Others), By Type (Earth Tone, Warm Color, Cold Color and Others), By Application (Daily Use and Performing Use), By Country (the United States, and Canada) Trend Analysis, Market Competition Scenario & Outlook, 2020-2026

  • Published Date: July 2020
  • Report ID: BWC20105
  • Available Format: PDF
  • Page: 169

Report Overview

North America Make-Up Palettes Market size- Industry Trends & Outlook Report 2026


North America Make-Up Palettes Market has gained momentum in recent years. The collective turnover is expected to grow at CAGR of 3.65% over the projection period 2020-2026, and reach USD 448.90 million by 2026. The make-up palette consists of eye shadows used to provide attractive looks to the eyes with different hues. The full availability of easy-to-use eye shadow has influenced sales, thereby swelling the make-up palettes market size. The growing demand for natural and organic color cosmetics is expected to have a positive impact on the make-up palettes market in the US. Of late, consumers have become increasingly aware of the harmful effects of synthetic chemicals used in color cosmetics and opt for more natural and organic color make-up palettes across the region.


North America Make-Up Palettes - Market Overview


Eye shadow is a cosmetic that is applied on the eyelids and under the eyes to distinguish the wearer's eyes or look more attractive. Eye shadow can add depth and dimension to one's eyes complement one's eye color, make one's eyes appear larger, or simply attract attention to the eyes.


Many people use eye shadow simply to enhance their appearance, but it is also extensively used in theatre and films, to create a great or specific look, with bright, bold colors. Depending on skin tone and application, the effect of eye shadow usually brings out glamour and draws attention.


Palettes can range from smaller quads to double-digit color offerings, but regardless of the number, they’re usually arranged according to colors and finishes. For an all-around option like the upcoming Fenty Beauty Moroccan Spice palette, both neutral and bold shades are typically included in either matte or metallic finishes. 


Growth drivers 


Changing Lifestyles with Emphasis on Use of Natural Ingredients


Improvement in the current lifestyles of the individuals is majorly affecting the cosmetics market. Consumers have now become more conscious regarding the usage of cosmetics in their daily life to step up their style quotient and overall personality. Eye shadow is one of the critical cosmetics segment playing an essential role in enhancing one’s inherent beauty and eyes features. The growing demand for cosmetic products has, in turn, led to the demand for Make-up Palettes market across the North America region.


Rising trend of the use of natural ingredients in Make-up palettes is observed among various manufacturers to cater to the ever-increasing demand for natural or organic Make-up palettes among customers. Major factors expected to drive the growth of the Make-up palettes market are convenience, safety and ease of use of the product. Use of herbal palettes minimizes the chances of any possible side effects of the product, which ultimately increases the usage of Make-up palettes among individuals.


Increasing E-commerce Business with Rising GDP across the Region


The growth has been noticed in the GDP of various economies across several regions worldwide. The constant rise in GDP has improved the living standards of people and has raised the spending capabilities of individuals. Presently, the same is the case with North America, where a rise in GDP is positively affecting the cosmetics market leading to its sustained growth. 


Rising disposable income levels of the individuals encourage the purchase of personal luxury goods as well as look-enhancing stuff. Colorful Make-ups — whether in the hues of pastels, jewel tones or anything in between — are trending in the cosmetic sector.


Low-cost, ease of use and ready availability through the growing e-commerce sector are anticipated to boost the market growth. The offers by e-commerce sites also contribute to propelling demand across the region.




Fluctuations in the Availability of Raw Materials


Fluctuations in the availability of raw materials are anticipated to affect the availability of Make-up palettes market adversely and thus restrict the demand. The other restraint is related to the cost of ingredients used to make this palette. Make-up palettes made up of organic stuff cost high in comparison to the synthetic Make-up palettes. 


The rising price of final products made up of natural ingredients is also an attribute impeding the growth of the Make-up palettes market. The cosmetic products containing chemicals lead to side effects such as itching, acne, marks, and pigmentation. So, it poses a challenge for market players. Lack of standardization is inhibiting the demand of the market. Moreover, the trade war between the US and China has led to a high variation in raw material prices. The COVID-19 spread has worsened the problem by interrupting the global supply chain of raw material affecting its export-import. 


Impact of COVID-19 in industry


The World Health Organization now recognizes the novel coronavirus (COVID-19) as a pandemic. As the virus spreads and cases mount, and measures are stiffened to control the spread of the virus. There are numerous techniques through which the food systems will be tested at all levels, and the screening will be extended to the coming weeks and months. Developing countries are particularly at risk as COVID-19 has led to a substantial reduction in labor force, affecting economies and livelihoods as well as production operations. In a baseline scenario, it is being assumed that the pandemic would fade in the second half of 2020 and containment efforts would be gradually relaxed; the global economy would grow at 5.8% in 2021 as economic activity normalizes, helped by policy support.


Impact on Supply and Demand and Counter Measures


As the COVID-19 crisis has shown its impact in the North America region, bringing substantial shifts in demand. Sometimes, supply cannot catch up with the requirement. Even before the pandemic, brands were under pressure to modernize their product mix and innovations were in the pipeline, inspired by the ability of digital-native direct-to-consumer brands to go from concept to cupboard in less than a month. Now, the need for speed is even greater. The contract manufacturers may play a more significant role to achieve it by diversifying production risk and serving as thought partners in product innovation. There is also a potential for closer collaboration—among brands and retailers, in particular—through data sharing and inventory pooling.


North America Make-Up Palettes Market – Segmentation


By Packaging Material


Make-up palettes come in different packaging material, depending upon the cost and brand image in the market. Plastic, metal, paper and other forms such as wooden, glass, metal alloys etc. are commonly used as packaging material in make-up palettes industry. Consumers use several eye-shadow palettes to perfect lucrative, bold or subtle eye looks with well-curated, nude eye-shadow shades. A variety of hues with an extensive collection is ideal for shading, highlighting, and defining the eyes.


By Product


Make-up palettes are available in an earth tone, warm color, cold color and others based on atonement types. Earth tone includes Light Ivory, Porcelain, Sand, Pale Peach Pink or slightly reddish (rosy) undertones etc. The warm colors include bright, passionate and energetic, and eye-popping colors like red, orange, and yellow, and variations of those three colors. 


The cool colors give an impression of calmness imparting a soothing look. They include violet, blue, and green and are widely used in make-up artistry. If a green shade has more gold/yellow undertone, then it is warm. If a green contains more blue undertone, then it is cold. The other segment of type includes violet breeze, coral leaf, Mocha brick etc.


By Application


Make-up palettes are used for the number of application in various industries. The key segments are daily use and performing use. The nude eye shadow shades are generally used to embrace a natural makeup for corporate & professional look. The performing use of eye Makeup-palettes comprises application of the multiple eye-shadow colors, including cold, warm and other hues to enhance the appearance in the fashion, cosmetics and entertainment industries.


The growing promotional strategies and increasing shift towards the fashion industry are some other factors propelling the demand from performing application sector amidst the market growth.


North America Make-Up Palettes Market - Country insights


North America consists of two nations, namely the US and Canada. North America Make-Up Palettes market is governed by easy availability and user-friendliness of the product. Besides, the substantial rise in disposable incomes of people, economic growth across the globe, evolving lifestyles of people and the latest trends in the use of make-up items have led the growth of the North American Make-up palettes market.


Competitive landscape


North America Make-up Palettes market is highly competitive & continually evolving along with the rising demands and expectations of the consumer. The leading players are in this market are L'Oréal SA, THE ESTÉE LAUDER COMPANIES INC., Revlon, Inc., Louis Vuitton SE, COTY INC., Shiseido Company, Limited, ELF Cosmetics, Avon Products, Inc., Anastasia Beverly Hills, Morphe LLC and Others.


Recent Development 


On Feb 2020: ELF Cosmetics acquires Clean Beauty Company W3LL PEOPLE to Expand Brand Portfolio.- ELF plans to leverage its marketing, customer relationships and operational capabilities to drive the W3LL PEOPLE brand and expects W3LL PEOPLE to contribute approximately $7 million in net sales and $0.01 to its adjusted earnings per share on a fully diluted basis in fiscal 2021.


On 15 Jun 2020: Coca-Cola and Morphe announced The Sparkliest Limited Edition Makeup Collection. It signifies the first-ever investment by the Coca-Cola Company in high-end beauty except for a small make-up collaboration with the Face Shop back in 2018—which was only available in South Korea.


On 29 June 2020: Coty and Kim Kardashian West announce strategic alliance to expand beauty brands globally. Together, Coty and Kardashian West will focus on entering new beauty categories and global expansion beyond existing product lines. Kardashian West and her team will lead all creative efforts in terms of product and communications initiatives, building on her remarkable global reach capabilities through social media.

Scope of the Report




Years Considered

Historical data – 2016-2019

Base Year – 2019

Forecast – 2020 – 2026

Facts Covered

Revenue in USD Million

Market Coverage

U.S, Canada

Product/Service Segmentation

By Packaging material, By Type,

By Application

Key Players

L'Oréal SA, THE ESTÉE LAUDER COMPANIES INC., Revlon, Inc., Louis Vuitton SE, COTY INC., Shiseido Company, Limited, ELF Cosmetics, Avon Products, Inc., Anastasia Beverly Hills, Morphe LLC and Other Prominent Players.


By Packaging Material

Ø  Plastic

Ø  Paper

Ø  Metal

Ø  Others


By Type 


Ø  Earth Tone

Ø  Warm Color

Ø  Cold Color

Ø  Others


By Application


Ø  Daily Use

Ø  Performing Use


By Country:


Ø  United States

Ø  Canada


The objective of the Study:


Ø  To analyze and estimate the North America Make-Up Palettes market size of the market, in terms of value.

Ø  To examine the market segmentation carefully and forecast the market size, in terms of value, based on the region by segmenting the North America Make-Up Palettes market into two-country, Unites States and Canada.

Ø  To outline, categorize and project the North America Make-Up Palettes market based on the Packaging material, Type, and Application.

Ø  To study competitive developments like technological advancement, services, and regulative framework within the North America Make-Up Palettes Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, strategic profiles, and market shares.


Business Questions Answered by the Report


Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?


Customization Scope for the Client


Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis



1.    Research Framework

1.1.     Research Objective

1.2.     Product Overview

1.3.     Market Segmentation

2.       Research Methodology

2.1.     Qualitative Research

2.1.1. Primary & Secondary Sources

2.2.     Quantitative Research

2.2.1. Primary & Secondary Sources

2.3.   Market Breakdown & Data Triangulation

2.3.1. Secondary Research

2.3.2. Primary Research

2.4.     Regional Classification of Primary Research Respondents

2.5.     Assumption & Limitation


3.    Executive Summary


4.    North America Makeup Pallets market Industry Insights

a.    Industry Value Chain Analysis

b.    DROC Analysis

                                         i.    Growth Drivers

                                        ii.    Restraint

                                       iii.    Opportunities

                                       iv.    Challenges

c.    Technological Landscape/Recent Development

d.    Regulatory Framework

e.    Company Market Share Analysis, 2019

f.     Porter’s Five Forces Analysis

                                         i.    Bargaining Power of Suppliers

                                        ii.    Bargaining Power of Buyers

                                       iii.    Threat of New Entrants

                                       iv.    Threat of Substitutes

                                        v.    Intensity of Rivalry

g.    Impact of COVID 19

                                         i.    Impact on Market Growth   

                                        ii.    Commodity Prices Indices   

                                       iii.    Major Government Policy    

5.    North America Makeup Pallets market Overview

a.    Market Size & Forecast by Value, 2016-2026

                                         i.    By Value (USD Million)

b.    Market Share & Forecast

                                         i.    Packaging Material

1.    Plastic

2.    Metal

3.    Paper

4.    Others

                                        ii.    By Type

1.    Earth Tone

2.    Warm Color

3.    Cold Color

4.    Others

                                      iii.    By Application

1.    Daily Use

2.    Performing Use

                                      iv.    By Region

1.                United States

2.                Canada

6.    Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *

a.    L'Oréal SA


c.    Revlon, Inc.

d.    Louis Vuitton SE

e.    COTY INC.

f.     Shiseido Company, Limited

g.    E.L.F. Cosmetics

h.    Avon Products, Inc.

i.     Anastasia Beverly Hills

j.     Morphe LLC

k.    Other Prominent Players

* Financial details in case of unlisted companies will be available as per data availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable.


Market Segmentation

No data available

By Packaging Material

Ø  Plastic

Ø  Paper

Ø  Metal

Ø  Others


By Type 


Ø  Earth Tone

Ø  Warm Color

Ø  Cold Color

Ø  Others


By Application


Ø  Daily Use

Ø  Performing Use


By Country:


Ø  United States

Ø  Canada

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