Report Overview

Saudi Arabia Household Textile Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Household Textiles Market size was estimated at USD 867.33 million in 2024. During the forecast period between 2025 and 2031, Saudi Arabia Household Textiles Market size is projected to grow at a CAGR of 3.65% reaching a value of USD 1,114.73 million by 2031. Prominent drivers of the market include rapid urbanization, expansion in residential construction, and substantial investments under the Kingdom’s Vision 2030 initiative. A significant rise in housing loans—totaling SAR 10.06 billion (USD 2.7 billion) in November 2024, a 51.23% annual increase—highlights growing demand for apartments in urban centers like Riyadh. Increasing disposable incomes and heightened consumer interest in premium, aesthetically appealing home décor are boosting demand for products such as bed linens, curtains, and upholstery. The market is further supported by development in residential and commercial segments, particularly hospitality, and a growing awareness of modern interior design trends. Rising urbanization, improved living standards, and a thriving real estate sector have led to increased spending on home furnishings. Additionally, the rapid expansion of e-commerce—positioning Saudi Arabia as a USD 10 billion digital market ranked 28th globally—is enhancing access to a wide variety of home textile products, offering consumers convenience, customization, and competitive pricing. Sustainability trends are also shaping the market, with growing demand for eco-friendly and ethically sourced textiles. While the COVID-19 pandemic temporarily slowed growth due to reduced tourism, the market continues to benefit from its cultural relevance, strong handicraft heritage, and seasonal sales during Hajj and Umrah.

Household Textiles – Overview

Household textiles refer to fabrics and textile products used in home settings for functional and decorative purposes. These include items such as bed linens, towels, curtains, tablecloths, kitchen cloths, and upholstery fabrics. Designed to enhance comfort, hygiene, and aesthetics, household textiles are made from various materials like cotton, polyester, silk, and blends. They serve a range of purposes—from providing warmth and privacy to adding style and personality to living spaces. The demand for household textiles is influenced by factors such as lifestyle changes, urbanization, rising disposable incomes, and evolving consumer preferences toward sustainable and aesthetically appealing home décor.

Saudi Arabia Household Textiles Market

Growth Drivers

Expanding E-commerce Sector

The rapid expansion of e-commerce in Saudi Arabia is significantly reshaping the home Textiles market by providing consumers with easy access to a broad range of products. Digital platforms enable shoppers to browse and purchase items like bed linens and curtains with options for customization, enhancing both convenience and choice. This digital shift has broadened the market reach, making home textiles more affordable and accessible. The rise is supported by widespread internet usage and mobile connectivity—by early 2024, Saudi Arabia had 36.84 million internet users (99% penetration) and 49.89 million mobile connections. Enhanced features like customer reviews, detailed product insights, and virtual design tools further elevate the online shopping experience, boosting demand for personalized home textile offerings.

Challenges

Heavy Reliance on Imports

Overdependence on imports is a key factor restraining the growth of Saudi Arabia Household Textiles Market. A significant portion of home textile products is sourced from countries like China, India, and Turkey, making the market vulnerable to global supply chain disruptions, currency fluctuations, and import tariffs. This dependence limits the development of a strong local manufacturing base and reduces the country’s ability to respond quickly to changing consumer demands. Additionally, import-related costs often translate into higher retail prices, impacting affordability and competitiveness in the domestic market. Encouraging local production could mitigate these challenges over time.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Household Textiles Market

Escalating geopolitical tensions could significantly impact the growth of Saudi Arabia Household Textiles Market. Such tensions may disrupt global supply chains, delay shipments, and increase the cost of imported raw materials and finished textile products. As Saudi Arabia heavily relies on imports for its home textiles, these disruptions can lead to supply shortages, inflated prices, and reduced product availability. Trade restrictions or diplomatic conflicts with key exporting countries can further strain the market. Additionally, investor uncertainty and fluctuating oil prices may affect consumer spending and slow down housing and tourism development—both critical demand drivers for household textiles in the Kingdom.

Saudi Arabia Household Textiles Market

Segmental Coverage

Saudi Arabia Household Textiles Market – By Product Type

Based on product type, Saudi Arabia Household Textiles Market is divided into Bed Linen, Bath Linen, Kitchen Linen, Table Linen, Curtains & Drapes, Cushions & Cushion Covers, and  other product types segments. The bed linen segment holds the highest share in Saudi Arabia Household Textiles Market by product type. It is propelled by increasing demand for premium, comfortable, and visually appealing bedding products. Consumers are favoring high-quality bed linens crafted from breathable and soft materials like cotton, linen, and fabric blends. The market growth is further supported by a rising preference for luxury bedding options available in diverse designs, colors, and sizes. Influenced by global trends such as minimalist and modern aesthetics, consumer choices are evolving. Additionally, retailers are offering customized bed linens to meet individual preferences, making this segment a crucial component of the overall home textile industry.

Saudi Arabia Household Textiles Market – By Material

By material, Saudi Arabia Household Textiles Market is divided into Cotton, Polyester, Silk, Wool, Blended Fabrics, and Organic & Sustainable Fabrics segments.

Saudi Arabia Household Textiles Market – By Distribution Channel

On the basis of distribution channel, Saudi Arabia Household Textiles Market is segmented into Offline Retail, Online Retail, and  B2B Sales segments. The offline retail segment holds the highest share in Saudi Arabia Household Textiles Market by sales channel, with supermarkets and hypermarkets leading the distribution landscape by offering a wide range of home textiles—including bed linens, towels, and curtains—conveniently alongside groceries and other household essentials. The expansion of prominent retail chains such as Carrefour, Lulu, and Panda has made these products easily accessible at competitive prices, while seasonal discounts further attract price-conscious consumers. Complementing this, specialty stores contribute significantly by providing curated selections of high-quality home textiles, often focusing on specific categories. These stores appeal to customers seeking premium, branded, or unique items and enhance the shopping experience through personalized service and expert advice, enabling more informed purchasing decisions.

Competitive Landscape

Major players operating in Saudi Arabia Household Textiles Market include Watheer International, Ralph Lauren Corporation, Omar Kassem Alesayi for Textiles, Tawreed, Al Jedaie, Bed Quarter (Al Mazro Group), and Satex. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2024 - Bediroğlu Tekstil, a leading Turkish Textiles firm, participated in B2B meetings as part of a trade delegation organized by the Istanbul Carpet Exporters’ Association (IHIB). The initiative aimed to strengthen partnerships within the carpet sector and expand Bediroğlu’s presence in the Saudi Arabian market by showcasing its product offerings.

Scope of the Report

By Product Type

• Bed Linen

• Bath Linen

• Kitchen Linen

• Table Linen

• Curtains & Drapes

• Cushions & Cushion Covers

• Others

By Material

• Cotton

• Polyester

• Silk

• Wool

• Blended Fabrics

• Organic & Sustainable Fabrics

By Distribution Channel

• Offline Retail

• Online Retail

• B2B Sales

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Household Textiles Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Population Growth & Urbanization
         2. Growing Preference for Home Décor & Personalization
         3. Expansion of E-commerce
      2. Restraints
         1. Evolving Consumer Preferences
         2. Heavy Reliance on Imports
      3. Opportunities
         1. Sustainable & Eco-friendly Textiles
         2. Smart Home Integration
      4. Challenges
         1. Economic Factors
         2. Intense Market Competition
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Household Textiles Market: Marketing Strategies
5. Saudi Arabia Household Textiles Market: Pricing Analysis
6. Saudi Arabia Household Textiles Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Bed Linen
         2. Bath Linen
         3. Kitchen Linen
         4. Table Linen
         5. Curtains & Drapes
         6. Cushions & Cushion Covers
         7. Others
      2. By Material
         1. Cotton
         2. Polyester
         3. Silk
         4. Wool
         5. Blended Fabrics
         6. Organic & Sustainable Fabrics
      3. By Distribution Channel
         1. Offline Retail
         2. Online Retail
         3. B2B Sales
7. Competitive Landscape
   1. List of Key Players and Their End Users
   2. Saudi Arabia Automotive Retail Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Household Textiles Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Watheer International
   2. Ralph Lauren Corporation
   3. Omar Kassem Alesayi for Textiles
   4. Tawreed
   5. Al Jedaie
   6. Bed Quarter (Al Mazro Group)
   7. Satex
   8. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Saudi Arabia Household Textiles Market Segmentation

Figure 2   Saudi Arabia Household Textiles Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2024

Figure 4   Saudi Arabia Household Textiles Market Size, By Value (USD Million), 2019–2031

Figure 5   Saudi Arabia Household Textiles Market Share, By Product Type, By Value (USD Million) 2019–2031

Figure 6   Saudi Arabia Household Textiles Market Share, By Material, By Value (USD Million) 2019–2031

Figure 7   Saudi Arabia Household Textiles Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

List of Tables

Table 1      Saudi Arabia Household Textiles Market Share, By Product Type, By Value (USD Million) 2019–2031

Table 2      Saudi Arabia Household Textiles Market Share, By Material, By Value (USD Million) 2019–2031

Table 3      Saudi Arabia Household Textiles Market Share, By Distribution Channel, By Value (USD Million) 2019–2031

Table 4      Watheer International Company Overview

Table 5      Watheer International Financial Overview

Table 6      Ralph Lauren Corporation Company Overview

Table 7      Ralph Lauren Corporation Financial Overview

Table 8      Omar Kassem Alesayi for Textiles Company Overview

Table 9      Omar Kassem Alesayi for Textiles Financial Overview

Table 10    Tawreed Company Overview

Table 11    Tawreed Financial Overview

Table 12    Al Jedaie Company Overview

Table 13    Al Jedaie Financial Overview

Table 14    Bed Quarter (Al Mazro Group) Company Overview

Table 15    Bed Quarter (Al Mazro Group) Financial Overview

Table 16    Satex Company Overview

Table 17    Satex Financial Overview