Report Overview

Saudi Arabia Microgreens Market, 2031 – Industry Trends & Forecast

Saudi Arabia Microgreens Market size was estimated at USD 30.7 million in 2024. During the forecast period from 2025 to 2031, Saudi Arabia Microgreens Market size is projected to grow at a CAGR of 9.50%, reaching a value of USD 57.94 million by 2031. Saudi Arabia Microgreens Market is driven by rising nutritional awareness, growing demand for locally sourced and sustainable food, and the expansion of urban farming techniques like vertical farming. Increasing health consciousness among consumers, government support for agri-tech innovation, and the popularity of microgreens in premium culinary applications further fuel growth. Technological advancements in controlled environment agriculture and hydroponics also enable year-round production, making microgreens a viable solution for food security and wellness in the region’s arid climate

Microgreens – Overview

Microgreens are young, edible seedlings of vegetables and herbs harvested just after the first true leaves develop. Known for their vibrant colors, intense flavors, and concentrated nutrients, they offer higher levels of vitamins, minerals, and antioxidants than mature greens. Popular in gourmet cuisine and health-conscious diets, microgreens are easy to grow in small spaces using soil or hydroponic systems. Their versatility makes them ideal for salads, sandwiches, smoothies, and garnishes, contributing nutritional value and visual appeal to meals.

Saudi Arabia Microgreens Market 

Growth Drivers

Rising Nutritional Awareness among Health-Conscious Consumers

In Saudi Arabia, increasing health consciousness drives demand for nutrient-rich foods like microgreens. These young greens offer concentrated vitamins, minerals, and antioxidants, aligning with consumer preferences for wellness and plant-based diets. As awareness grows around food’s role in disease prevention and overall vitality, microgreens are gaining traction in urban households, restaurants, and wellness communities. This shift toward healthier eating habits is a key growth catalyst for the microgreens market, supported by evolving dietary trends and lifestyle choices.

Challenges

High Initial Investment and Operational Costs

Saudi Arabia Microgreens Market faces a key restraint in the form of high initial setup costs and ongoing operational expenses. Establishing controlled-environment systems like vertical farms or hydroponics requires significant capital for infrastructure, climate control, and lighting. Additionally, energy consumption, skilled labor, and maintenance add to recurring costs. These financial barriers can deter small-scale growers and limit market expansion, especially in regions with limited access to affordable technology or agricultural subsidies.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Microgreens Market 

Escalating geopolitical tensions may disrupt Saudi Arabia Microgreens Market by affecting global trade routes, import costs, and foreign investment flows. Rising uncertainty can hinder access to agricultural technologies and inputs, while strained diplomatic ties may reduce collaboration in sustainable farming initiatives. Additionally, volatility in energy prices and currency exchange rates could inflate operational costs for controlled-environment agriculture. These pressures challenge the market’s growth trajectory, especially as it relies on international partnerships to support innovation and economic diversification under Vision 2030.

Saudi Arabia Microgreens Market 

Segmental Coverage

Saudi Arabia Microgreens Market – By Type

By type, Saudi Arabia Microgreens Market is divided into Broccoli, Cabbage, Cauliflower, Arugula, Peas, Basil, Radish, and other types segments. Broccoli segment holds the largest share of Saudi Arabia Microgreens Market by type. Its dominance is attributed to its exceptional nutritional profile, including high levels of antioxidants and anti-cancer properties, which resonate strongly with health-conscious consumers. Broccoli microgreens are widely adopted in culinary applications and wellness diets, making them a preferred choice across retail and hospitality sectors. This popularity positions broccoli as the leading microgreen variety driving market growth in the region.

Saudi Arabia Microgreens Market – By Farming Method

Saudi Arabia Microgreens Market by farming method is divided into Indoor Vertical Farming, Commercial Greenhouses, and other farming methods segments. Indoor Vertical Farming segment stands out as the largest in Saudi Arabia Microgreens Market. Its dominance is driven by efficient space utilization, year-round production capabilities, and minimal water usage—critical advantages in the Kingdom’s arid climate. Supported by government investments and technological innovation, vertical farming enables high-yield, pesticide-free microgreens tailored for urban consumers and premium hospitality sectors. Projects like the Mowreq facility in Riyadh exemplify the segment’s scalability and growing role in national food security.

Saudi Arabia Microgreens Market – By Distribution Channel

Saudi Arabia Microgreens Market by distribution channel is divided into Supermarkets and Hypermarkets, Retail Stores, and other distribution channels segments. The supermarkets & hypermarkets segment represents the largest market share of Saudi Arabia Microgreens Market. Their dominance stems from wide product availability, established supply chains, and strong consumer trust. These outlets offer convenient access to fresh microgreens, often supported by promotional campaigns and premium placement. With expansive reach across urban centers and growing demand for health-focused produce, supermarkets and hypermarkets continue to lead in volume and visibility, making them the primary retail channel for microgreens in the Kingdom.

Competitive Landscape

Major companies operating in Saudi Arabia Microgreens Market include Badia Management Co BV, AeroFarms LLC, Back to the Roots Inc., Agrotonomy Corp., Majid Al Futtaim Holding LLC, Astra Industrial Group, iFarm, Savor, Tabuk Agricultural Development Co., Bather Smart Farm, and Koppert. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Broccoli

• Cabbage

• Cauliflower

• Arugula

• Peas

• Basil

• Radish

• Others

By Farming Method

• Indoor Vertical Farming

• Commercial Greenhouses

• Others 

By Distribution Channel

• Supermarkets and Hypermarkets

• Retail Stores

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Microgreens Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Nutritional Awareness Among Health-Conscious Consumers
         2. Expansion of Urban and Vertical Farming Technologies
         3. Government Initiatives Supporting Sustainable Agriculture  
      2. Restraints
         1. High Initial Investment and Operational Costs
         2. Limited Consumer Awareness in Non-Metropolitan Areas
         3. Supply Chain and Cold Storage Limitations   
      3. Opportunities
         1. Integration of Microgreens in Premium Culinary and Hospitality Sectors
         2. Expansion of E-commerce and Direct-to-Consumer Channels
      4. Challenges
         1. Quality Control and Post-Harvest Handling Complexities
         2. Climate Adaptation and Resource Management in Arid Regions  
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Microgreens Market: Marketing Strategies
5. Saudi Arabia Microgreens Market: Pricing Analysis
6. Saudi Arabia Microgreens Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Broccoli
         2. Cabbage
         3. Cauliflower
         4. Arugula
         5. Peas
         6. Basil
         7. Radish
         8. Others
      2. By Farming Method
         1. Indoor Vertical Farming
         2. Commercial Greenhouses
         3. Others  
      3. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Retail Stores
         3. Others   
7. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Saudi Arabia Microgreens Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Microgreens Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Badia Management Co BV
   2. AeroFarms LLC
   3. Back to the Roots Inc.
   4. Agrotonomy Corp.
   5. Majid Al Futtaim Holding LLC
   6. Astra Industrial Group
   7. iFarm
   8. Savor
   9. Tabuk Agricultural Development Co.
   10. Bather Smart Farm
   11. Koppert
   12. Other Prominent Players   
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1.  Primary & Secondary Research
    2.   Quantitative Research
    3.   Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5.   Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Saudi Arabia Microgreens Market Segmentation

Figure 2       Saudi Arabia Microgreens Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2024

Figure 4       Saudi Arabia Microgreens Market Size, By Value (USD Million), 2019–2031

Figure 5       Saudi Arabia Microgreens Market Share, By Type, By Value, 2019–2031

Figure 6       Saudi Arabia Microgreens Market Share, By Farming Method, By Value, 2019–2031

Figure 7       Saudi Arabia Microgreens Market Share, By Distribution Channel, By Value, 2019–2031

List of Tables

Table 1        Saudi Arabia Microgreens Market Size, By Value (USD Million), 2019–2031

Table 2        Saudi Arabia Microgreens Market Size, By Type, By Value, 2019–2031

Table 3        Saudi Arabia Microgreens Market Size, By Farming Method, By Value, 2019–2031

Table 4        Saudi Arabia Microgreens Market Size, By Distribution Channel, By Value, 2019–2031

Table 6 Badia Management Co BV Company Overview

Table 7 Badia Management Co BV Financial Overview

Table 8 AeroFarms LLC Company Overview

Table 9 AeroFarms LLC Financial Overview

Table 10 Back to the Roots Inc. Company Overview

Table 11 Back to the Roots Inc. Financial Overview

Table 12 Agrotonomy Corp. Company Overview

Table 13 Agrotonomy Corp. Financial Overview

Table 14 Majid Al Futtaim Holding LLC Company Overview

Table 15 Majid Al Futtaim Holding LLC Financial Overview

Table 16 Astra Industrial Group Company Overview

Table 17 Astra Industrial Group Financial Overview

Table 18 iFarm Company Overview

Table 19 iFarm Financial Overview

Table 20 Savor Company Overview

Table 21 Savor Financial Overview

Table 22 Tabuk Agricultural Development Co. Company Overview

Table 23 Tabuk Agricultural Development Co. Financial Overview

Table 24 Bather Smart Farm Company Overview

Table 25 Bather Smart Farm Financial Overview

Table 26 Koppert Company Overview

Table 27 Koppert Financial Overview