United States Sex Toys Market
United States Sex Toys Market, By Product Type (Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Bondage, Sex Dolls, Others); By Distribution Channel (E-commerce, Mass Merchandisers, Specialty Stores, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: October 2024
- Report ID: BWC24790
- Available Format: PDF
- Page: 130
Report Overview
Adoption of innovations in materials, design, and connectivity and increasing acceptance of sexuality and sex positivity are expected to boost the growth of United States Sex Toys Market during the forecast period between 2024 and 2030.United States Sex Toys Market - Industry Trends & Forecast Report, 2030
United States Sex Toys Market size was estimated to be worth USD 9.87 billion in 2023. During the forecast period between 2024 and 2030, United States Sex Toys Market size is projected to grow at a CAGR of 8.60%, reaching a value of USD 17.54 billion by 2030. Major growth factors for United States Sex Toys Market include high awareness around sexual health and self-pleasure among adults. In addition, the presence of a diverse consumer base of different age groups, sexual orientations, races and nationalities and a positive outlook towards sex among American consumers are projected to further drive United States Sex Toys Market in the coming years.
Sex Toys – Overview
Sex toys are items that individuals use for sex or masturbation. They are sometimes known as adult toys or "marital aids." A list of popular sex toys includes dildos, vibrators, butt plugs, prostate massagers, and penis rings.
United States Sex Toys Market
Growth Drivers
Rising Integration of Advanced Technologies
The rising integration of advanced technology, such as artificial intelligence (AI) and machine learning (ML), may present lucrative growth opportunities to companies in United States Sex Toys Market over the forecast period. Sex toys incorporated with these technologies can provide personalized stimulation based on user preferences and physiology. In addition, sex toys with technological integration also provide remote accessibility and track user data for future analysis. Furthermore, many sex toy manufacturers are also launching virtual reality (VR) and augmented reality (AR) to enhance user experience during their solo play, which is anticipated to drive the market in the coming years.
Challenges
Lack of Studies surrounding Safety of Sex Toys
Sex toys are gaining significant popularity as they are used to enhance sexual pleasure for both single users as well as among couples. However, a lack of studies surrounding the safety of materials used to produce sex toys may pose health risks among its users. Sex toys such as vibrators and beads are made of plastic, latex, or rubber. These materials are heavily regulated among kid toys because of their potentially toxic nature. A recent experiment at Duke University found that some sex toys, such as vibrators and anal toys, shed nanoplastic fragments when mechanically rubbed or scraped. These factors may limit the growth of United States Sex Toys Market.
Impact of Escalating Geopolitical Tensions on United States Sex Toys Market
Further spreading and intensifying geopolitical tensions among countries across the major regions may not directly impact the United States Sex Toys Market. However, they do affect various aspects of the market. For instance, geopolitical tensions cause supply chain disruption due to tariffs and trade restrictions imposed by the United States. The country imports a significant amount of sex toys from other countries, particularly China. Trade restrictions imposed result in shortages of products, leading to increased prices and a lack of accessibility to sex toys. The economic stability caused by geopolitical tensions may also prompt consumers to prioritize essential purchases over luxury items, including sex toys. However, these tensions and conflicts may be lucrative to domestic brands and increase focus towards domestic production of sex toys.
United States Sex Toys Market
Segmental Coverage
United States Sex Toys Market – By Product Type
Based on product type, United States Sex Toys Market is segmented into vibrators, dildos, penis rings, anal toys, masturbation sleeves, bondage, sex dolls, and others. Vibrators hold the largest share of United States Sex Toys Market by product type. The presence of a large consumer base drives the demand for vibrators in the United States. These sex toys are particularly popular among women. In addition, technological advancements are anticipated to provide lucrative growth opportunities to the market. The companies are increasingly integrating advanced technologies, such as artificial intelligence and augmented reality, into their products that are capable of providing a more personalized experience.
United States Sex Toys Market – By Distribution Channel
Based on distribution channel, United States Sex Toys Market is segmented into e-commerce, mass merchandisers, specialty stores, and others. The e-commerce segment dominates United States Sex Toys Market. The sex toys companies sell their products on popular e-commerce websites, such as Amazon.com, or curate their own websites to ensure the privacy of their consumers. Furthermore, e-commerce platforms provide discreet packaging that proves convenient to customers, particularly women and people belonging to the LGBTQ+ community. However, the specialty stores also cover substantial market share owing to the presence of a high number of sex toys stores in the US, particularly urban cities such as New York.
Competitive Landscape
Major companies in the intensely competitive United States Sex Toys Market include Reckitt Benckiser Group plc, Church & Dwight Co., Inc., Lovehoney Group Ltd, LifeStyles Healthcare Pte Ltd, LELO, Doc Johnson Enterprises, Unbound, Tenga Co., Ltd, Fun Factory, BMS Factory, and California Exotic Novelties. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Scope of the Report
Attributes |
Details |
Years Considered |
Historical Data – 2019–2023 |
Base Year – 2023 |
|
Estimated Year – 2024 |
|
Forecast Period – 2024–2030 |
|
Facts Covered |
Revenue in USD Billion |
Product/ Service Segmentation |
Product Type, Distribution Channel |
Key Players |
Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Lovehoney Group Ltd, LifeStyles Healthcare Pte Ltd, LELO, Doc Johnson Enterprises, Unbound, Tenga Co. Ltd, Fun Factory, BMS Factory, California Exotic Novelties |
By Product Type
-
Vibrators
-
Dildos
-
Penis Rings
-
Anal Toys
-
Masturbation Sleeves
-
Bondage
-
Sex Dolls
-
Others
By Distribution Channel
-
E-commerce
-
Mass Merchandisers
-
Specialty Stores
-
Others
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- United States Sex Toys Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Growing Acceptance of Sexuality and Sex Positivity
- Innovations in Materials, Design, and Connectivity
- Growth and Expansion of Online Retail
- Restraints
- Varying Regulations across States and Potential Legal Issues
- Increasing Quality Concerns
- Limited Awareness of the Benefits and Proper Use of Sex Toys
- Opportunities
- Expanding Product Categories
- Integrating Sex Toys with Wearable Devices, Virtual Reality, and Artificial Intelligence
- Tailoring Products to Individual Preferences and Needs
- Challenges
- Prevalence of Counterfeit and Low-Quality Products
- Evolving Consumer Tastes and Preferences
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- United States Sex Toys Market: Pricing Analysis
- United States Sex Toys Market: Marketing Strategies
- United States Sex Toys Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Billion)
- Market Share and Forecast
- By Product Type
- Vibrators
- Dildos
- Penis Rings
- Anal Toys
- Masturbation Sleeves
- Bondage
- Sex Dolls
- Others
- By Distribution Channel
- E-commerce
- Mass Merchandisers
- Specialty Stores
- Others
- By Product Type
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- United States Sex Toys Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on United States Sex Toys Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Reckitt Benckiser Group plc
- Church & Dwight Co., Inc.
- Lovehoney Group Ltd
- LifeStyles Healthcare Pte Ltd
- LELO
- Doc Johnson Enterprises
- Unbound
- Tenga Co., Ltd
- Fun Factory
- BMS Factory
- California Exotic Novelties
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
Figure 1 United States Sex Toys Segmentation
Figure 2 United States Sex Toys Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Sex Toys Market Size, By Value (USD Billion), 2019–2030
Figure 5 United States Sex Toys Market Share, By Product Type, By Value (USD Billion), 2019–2030
Figure 6 United States Sex Toys Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030
List of Tables
Table 1 United States Sex Toys Market Size, By Value (USD Billion), 2019–2030
Table 2 United States Sex Toys Market Share, By Product Type, By Value (USD Billion), 2019–2030
Table 3 United States Sex Toys Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030
Table 4 Reckitt Benckiser Group plc Company Overview
Table 5 Reckitt Benckiser Group plc Financial Overview
Table 6 Church & Dwight Co., Inc. Company Overview
Table 7 Church & Dwight Co., Inc. Financial Overview
Table 8 Lovehoney Group Ltd Company Overview
Table 9 Lovehoney Group Ltd Financial Overview
Table 10 LifeStyles Healthcare Pte Ltd Company Overview
Table 11 LifeStyles Healthcare Pte Ltd Financial Overview
Table 12 LELO Company Overview
Table 13 LELO Financial Overview
Table 14 Doc Johnson Enterprises Company Overview
Table 15 Doc Johnson Enterprises Financial Overview
Table 16 Unbound Company Overview
Table 17 Unbound Financial Overview
Table 18 Tenga Co., Ltd Company Overview
Table 19 Tenga Co., Ltd Financial Overview
Table 20 Fun Factory Company Overview
Table 21 Fun Factory Financial Overview
Table 22 BMS Factory Company Overview
Table 23 BMS Factory Financial Overview
Table 24 California Exotic Novelties Company Overview
Table 25 California Exotic Novelties Financial Overview
Market Segmentation
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