Report Overview

Rising eye disorders, growing fashion trends, increasing myopia cases, rapid urbanization, and a surging demand for convenient vision correction are expected to boost the growth of Vietnam Contact Lenses Market during the forecast period between 2025 and 2031.

Vietnam Contact Lenses Market – Industry Trends & Forecast Report, 2031

Vietnam Contact Lenses Market size was estimated at USD 54.01 million in 2024. During the forecast period between 2025 and 2031, Vietnam Contact Lenses Market size is projected to grow at a CAGR of 9.7% reaching a value of USD 103.27 million by 2031. Vietnam Contact Lenses Market is driven by rising awareness of vision correction, increasing adoption of cosmetic lenses, and expanding e-commerce accessibility. Urbanization and disposable income growth fuel premium product demand, while technological advancements enhance comfort and customization. Regulatory support ensures safety standards and lifestyle shifts encourage daily disposable lens usage. Affordability, retail expansion, and sustainability trends further shape market dynamics. Competitive strategies, marketing innovations, and global influences contribute to sustained industry growth.

Contact Lenses – Overview

Contact lenses are thin, curved lenses placed directly on the eye's surface to correct vision or for cosmetic purposes. They offer advantages over glasses, including better peripheral vision and convenience for active lifestyles. Available in soft, gas-permeable, and specialty types, they address conditions like myopia, hyperopia, astigmatism, and presbyopia. Technological advancements enhance comfort, breathability, and customization. The market is driven by rising vision correction awareness, cosmetic trends, and e-commerce expansion, with sustainability and affordability shaping future developments.

Vietnam Contact Lenses Market  

Growth Drivers

Rising Awareness about Vision Correction Solutions

Vietnam Contact Lenses Market is expanding as awareness of vision correction solutions grows. Increasing cases of myopia, hyperopia, and astigmatism drive demand for convenient alternatives to traditional eyewear. Technological advancements, including silicone hydrogel lenses, enhance comfort and accessibility. Educational initiatives and marketing campaigns boost consumer adoption, particularly among younger demographics. E-commerce and retail expansion further support market penetration. As awareness rises, the preference for specialized and daily disposable lenses strengthens, shaping future industry trends.

Challenges

High Cost of Premium Contact Lenses

The growth of Vietnam Contact Lenses Market faces challenges due to the high cost of premium lenses, limiting accessibility for price-sensitive consumers. Advanced materials, specialized coatings, and innovative designs contribute to elevated prices, restricting adoption among middle- and lower-income groups. International brands dominate the premium segment, while domestic alternatives struggle to compete on affordability. Economic disparities and fluctuating disposable income levels further impact purchasing decisions. Competitive pricing strategies and localized production are essential to balance affordability with quality and sustain market growth.

Impact of Escalating Geopolitical Tensions on Vietnam Contact Lenses Market  

Escalating geopolitical tensions could affect the growth of Vietnam Contact Lenses Market through supply chain disruptions, trade restrictions, and fluctuating import costs. Tariff changes and logistical challenges impact international brands, while currency volatility influences pricing and consumer affordability. Regulatory shifts may alter market accessibility for foreign players, creating uncertainty. Domestic manufacturers could gain traction as localization efforts strengthen. Strategic sourcing, diversification, and adaptive pricing are crucial for sustaining growth amid global uncertainties.

Vietnam Contact Lenses Market  

Segmental Coverage

Vietnam Contact Lenses Market – By Material

By material, Vietnam Contact Lenses Market is divided into Gas Permeable, Silicone Hydrogel, and Hybrid segments. Silicone hydrogel is the largest material segment in Vietnam Contact Lenses Market. The silicone hydrogel segment’s dominance in the market is driven by its superior oxygen permeability, enhanced comfort for extended wear, and growing consumer awareness of eye health. Silicone hydrogel lenses are preferred by both consumers and eye care professionals due to their safety and suitability for dry or sensitive eyes. Their availability across daily and extended wear categories further contributes to their widespread adoption, solidifying their leading position in the Vietnamese market.

Vietnam Contact Lenses Market – By Application

Based on application, Vietnam Contact Lenses Market is divided into Corrective, Therapeutic, Cosmetic, Prosthetic, and Lifestyle-oriented segments. The corrective segment is the largest application in Vietnam Contact Lenses Market. This dominance is driven by the growing prevalence of vision problems such as myopia and astigmatism, especially among the youth and working population. Increased screen time, urban lifestyles, and rising awareness of eye care contribute to higher demand for corrective lenses. Additionally, the availability of affordable and advanced corrective contact lenses supports the segment’s strong position in the Vietnamese market, making it the leading category among all applications.

Vietnam Contact Lenses Market – By Distribution Channel

On the basis of distribution channel, Vietnam Contact Lenses Market is divided into E-Commerce, Eye Care Practitioners, and Retail Stores segments. The retail stores segment is the largest distribution channel in Vietnam Contact Lenses Market. This channel dominates due to widespread consumer trust, immediate product availability, and the ability to physically examine products before purchase. Optical shops and pharmacy chains across urban centers drive strong retail performance, supported by in-store promotions and personalized consultations. Despite growing online adoption, many consumers still prefer in-person buying experiences, especially for medical-related products like contact lenses, making retail outlets the most popular distribution channel in the country.

Competitive Landscape

Major companies operating in Vietnam Contact Lenses Market include Johnson & Johnson, Alcon Inc., Bausch & Lomb Corp., ZEISS Group, The Cooper Companies Inc., EssilorLuxottica, Hoya Corp., Staar Surgical Co., SynergEyes, Contamac, and Medennium. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Material

• Gas Permeable

• Silicone Hydrogel

• Hybrid

By Application

• Corrective

• Therapeutic

• Cosmetic

• Prosthetic

• Lifestyle-oriented

By Distribution Channel

• E-Commerce

• Eye Care Practitioners

• Retail Stores