Report Overview

Vietnam Fitness App Market – Industry Trends & Forecast Report, 2031

Vietnam Fitness App Market size was estimated at USD 4.8 billion in 2024. During the forecast period between 2025 and 2031, Vietnam Fitness App Market size is projected to grow at a CAGR of 23.8% reaching a value of USD 21.39 billion by 2031. Prominent drivers of the market include increasing consumer awareness of healthy living and the widespread use of smartphones. As active lifestyles become mainstream, particularly among the 35–44 age group, demand for digital platforms that offer personalized workouts, nutrition tracking, and wellness monitoring is rising. Fitness apps in Vietnam are evolving to integrate with wearables, provide AI-based coaching, and support mental wellness through features like guided meditation. The growing stress levels among younger users also amplify interest in holistic fitness solutions. With consumers prioritizing quality, trust, and convenience, fitness apps offering localized content and user-friendly interfaces are well-positioned to lead in this dynamic market.

Fitness App – Overview

A fitness app is a mobile application designed to help users maintain or improve their physical health and well-being. These apps offer features such as workout routines, activity tracking, diet and nutrition plans, goal setting, and progress monitoring. Many also integrate with wearables to provide real-time data on steps, calories burned, heart rate, and more. Fitness apps cater to various fitness levels and lifestyles, offering personalized experiences to support users in achieving their health goals anytime, anywhere.

Vietnam Fitness App Market

Growth Drivers

Rising Health Awareness

Vietnam is experiencing a significant transformation in its health and wellness landscape, primarily driven by rising awareness among consumers about the importance of maintaining a healthy and balanced lifestyle. As individuals increasingly prioritize physical fitness and mental well-being, the demand for accessible, personalized health solutions such as fitness apps is surging. These apps offer users the flexibility to engage in customized workout routines, track nutrition, and monitor wellness goals at their convenience, making them especially appealing to urban populations with busy schedules. Nearly 50% of Vietnamese consumers are adopting more active lifestyles, with the Mekong Delta showing strong participation among those aged 35–44. Alongside this, changing dietary habits, including increased interest in Paleo, Mediterranean, and vegan diets, and widespread use of dietary supplements reflect a growing focus on proactive health management. Moreover, rising stress levels, particularly among younger demographics, are fueling demand for digital mental wellness tools such as meditation and relaxation apps. As health consciousness continues to grow, fitness app providers in Vietnam are well-positioned to capitalize on this expanding, health-focused consumer base.

Challenges

Limited Digital Literacy

Limited digital literacy in rural areas poses a significant challenge to the growth of the Vietnam fitness app market. Despite the increasing availability of smartphones and internet access, many individuals in these regions lack the skills needed to effectively navigate and utilize fitness applications. This digital divide restricts the adoption of health-focused technologies, especially among older adults and less-educated populations. Additionally, limited awareness of the benefits offered by fitness apps further hampers user engagement. Without targeted educational initiatives and user-friendly app designs, tapping into Vietnam’s rural market potential remains difficult, thereby restraining the overall growth of the fitness app market.

Impact of Escalating Geopolitical Tensions on Vietnam Fitness App Market

Escalating geopolitical tensions could significantly impact the growth of Vietnam Fitness App Market by disrupting global supply chains, affecting app development, and potentially increasing costs for users. As international relations become strained, foreign investments in the tech and health sectors may decline, limiting resources for local fitness app developers. Moreover, uncertainty in the global economy could lead to reduced consumer spending, including on health and wellness subscriptions. Additionally, heightened political instability may shift public attention away from fitness and well-being toward more immediate concerns, further slowing market growth and adoption of digital fitness solutions in Vietnam.

Vietnam Fitness App Market

Segmental Coverage

Vietnam Fitness App Market – By Type

Based on type, Vietnam Fitness App Market is divided into Workout & Exercise Apps, Nutrition & Diet Apps, Activity Tracking Apps, and Meditation & Mental Wellness Apps segments. The nutrition & diet apps segment is expected to record the fastest growth rate by type during the forecast period, reflecting a growing shift toward holistic health management. These apps enable users to track food intake, create personalized meal plans, and receive nutritional guidance, promoting healthier eating habits. The increasing awareness of nutrition’s role in preventing lifestyle diseases, such as obesity and diabetes, has driven the demand for such apps. Features like barcode scanning for food tracking and recipe suggestions enhance user experience, making these apps more accessible. With continued focus on health, the diet and nutrition app segment presents significant growth potential.

Vietnam Fitness App Market – By Deployment Mode

By deployment mode, Vietnam Fitness App Market is divided into Smartphones, Tables, and Wearables segments. The smartphones segment holds the highest share in  Vietnam Fitness App Market by deployment mode. It is driven by the widespread use of smartphones and the vast availability of fitness apps in app stores. These apps offer users the convenience of tracking their fitness anytime and anywhere, seamlessly integrating fitness into their daily routines. Technological advancements have enhanced smartphone fitness apps, allowing real-time tracking, personalized coaching, and social activity sharing. These features not only motivate users but also foster a sense of community, leading to increased engagement with fitness apps. As smartphone technology continues to evolve, the adoption of fitness applications is expected to rise even further.

Vietnam Fitness App Market – By Subscription Model

On the basis of subscription model, Vietnam Fitness App Market is segmented into Free, Freemium, and Paid.

Competitive Landscape

Major players operating in Vietnam Fitness App Market include Strava, MyFitnessPal, Nike Training Club, Fitbit, Samsung Health, Adidas Running, BetterMe, YAZIO Food & Calorie Counter, Headspace, Calm, DigiFit, Eatsy - Giảm cân Healthy, Caloer - Tính Calo & Giảm Cân, and vRace (Virtual Race). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Workout & Exercise Apps

• Nutrition & Diet Apps

• Activity Tracking Apps

• Meditation & Mental Wellness Apps

By Deployment Mode

• Smartphones

• Tables

• Wearables

By Subscription Model

• Free

• Freemium

• Paid

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1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Vietnam Fitness App Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Health Awareness
         2. Smartphone Penetration & Internet Connectivity
         3. Growing Young Population
      2. Restraints
         1. Limited Digital Literacy in Rural Areas
         2. Data Privacy Concerns
      3. Opportunities
         1. Integration With Wearables
         2. Localized & Personalized Content
      4. Challenges
         1. High Market Competition
         2. User Retention
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Vietnam Fitness App Market: Marketing Strategies
5. Vietnam Fitness App Market: Pricing Analysis
6. Vietnam Fitness App Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
         1. Workout & Exercise Apps
         2. Nutrition & Diet Apps
         3. Activity Tracking Apps
         4. Meditation & Mental Wellness Apps
      2. By Deployment Mode
         1. Smartphones
         2. Tables
         3. Wearables
      3. By Subscription Model
         1. Free
         2. Freemium
         3. Paid
      4. Competitive Landscape
   3. List of Key Players and Their End Users
   4. Vietnam Fitness App Company Market Share Analysis, 2024
   5. Competitive Benchmarking, By Operating Parameters
   6. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
7. Impact of Escalating Geopolitical Tensions on Vietnam Fitness App Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Strava
   2. MyFitnessPal
   3. Nike Training Club
   4. Fitbit
   5. Samsung Health
   6. Adidas Running
   7. BetterMe
   8. YAZIO Food & Calorie Counter
   9. Headspace
   10. Calm
   11. DigiFit
   12. Eatsy - Giảm cân Healthy
   13. Caloer - Tính Calo & Giảm Cân
   14. vRace (Virtual Race)
   15. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Vietnam Fitness App Market Segmentation

Figure 2   Vietnam Fitness App Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2024

Figure 4   Vietnam Fitness App Market Size, By Value (USD Billion), 2019–2031

Figure 5   Vietnam Fitness App Market Share, By Type, By Value (USD Billion) 2019–2031

Figure 6   Vietnam Fitness App Market Share, By Deployment Mode, By Value (USD Billion) 2019–2031

Figure 7   Vietnam Fitness App Market Share, By Subscription Model, By Value (USD Billion) 2019–2031

List of Tables

Table 1      Vietnam Fitness App Market Share, By Type, By Value (USD Billion) 2019–2031

Table 2      Vietnam Fitness App Market Share, By Deployment Mode, By Value (USD Billion) 2019–2031

Table 3      Vietnam Fitness App Market Share, By Subscription Model, By Value (USD Billion) 2019–2031

Table 4      Strava Company Overview

Table 5      Strava Financial Overview

Table 6      MyFitnessPal Company Overview

Table 7      MyFitnessPal Financial Overview

Table 8      Nike Training Club Company Overview

Table 9      Nike Training Club Financial Overview

Table 10    Fitbit Company Overview

Table 11    Fitbit Financial Overview

Table 12    Samsung Health Company Overview

Table 13    Samsung Health Financial Overview

Table 14    Adidas Running Company Overview

Table 15    Adidas Running Financial Overview

Table 16    BetterMe Company Overview

Table 17    BetterMe Financial Overview

Table 18    YAZIO Food & Calorie Counter Company Overview

Table 19    YAZIO Food & Calorie Counter Financial Overview

Table 20    Headspace Company Overview

Table 21    Headspace Financial Overview

Table 22    Calm Company Overview

Table 23    Calm Financial Overview

Table 24    DigiFit Company Overview

Table 25    DigiFit Financial Overview

Table 26    Eatsy - Giảm cân Healthy Company Overview

Table 27    Eatsy - Giảm cân Healthy Financial Overview

Table 28    Caloer - Tính Calo & Giảm Cân Company Overview

Table 29    Caloer - Tính Calo & Giảm Cân Financial Overview

Table 30    vRace (Virtual Race) Company Overview

Table 31    vRace (Virtual Race) Financial Overview